“Books are weird. Selling is impossible to predict.”
—VP Finance of Major Publishing House, 2006
All communication and sharing involves risk, and publishing is the business of communication.
Therefore, publishing is more risky than many types of business — and because it is a business, more risky than many types of communication.
Risk has become even more central to publishing as the medium itself adapts to new formats.
Our role as a book packager and alternative press is to embrace risk, to encourage flexible, creative strategies and to reroute promising manuscripts from oblivion to bookshelves — real or virtual.